Global Head, Sales and Marketing

Department: Sales & Marketing

Job Title: Global Head, Sales and Marketing

Reports To: CEO & CoDir

Location: Liège, Belgium

We are AARDEX Group, an industry leading SaaS company that’s been challenging the status quo in medication adherence management in clinical trials since 1984. Our goal is to empower clinical research teams with real-time medication adherence intelligence to support earlier interventions for patients that need additional support with their dosing regimen.

What You Will Be Doing 

You will coordinate the S&M team in line with the CoDir objectives. You will play a crucial role in driving sales, maintaining brand integrity, and ensuring customer satisfaction.

Day-to-day duties will include:

• Team Management: lead and manage the sales and marketing team, provide guidance, motivation, and performance feedback. Organize the department and oversee its administration (schedule management meetings, CRM, timesheets, HR evaluations, sales commissions, travel/expenses approval, etc.)
• Budgeting and Resource Allocation: allocate budgets, allocate resources, and ensure that expenses are within allocated limits. Predict sales trends, analyze data, and generate reports to provide insights to the management.
• Collaboration with Other Departments: work closely with other departments (like product development, customer success, etc.) to align strategies and objectives.
• Setting Goals and Targets for the Department: establish sales and marketing goals aligned with the overall business objectives. Set Key Performance Indicators (KPIs) and regularly evaluate team performance against these benchmarks.
• Developing Strategies: create sales and marketing strategies to reach the target audience and achieve revenue targets. Be accountable for its operationalization and control.
• Lead Generation and Customer Acquisition: Oversee lead generation activities and indirect strategies to acquire new customers through ecosystem partners. When required, get in direct contact with a customer or a partner to facilitate a contract.
• Market Research and Analysis: Conduct market research to understand customer needs, trends, and competition, and use this information to refine strategies. Oversee the creation of marketing collateral, content, and promotional materials.
• Product Knowledge and Positioning: Ensure the team has a deep understanding of the product or service and position it effectively in the market.

Experience, Certifications, and Competencies Required for the Role 

• Master degree in Business Administration, Marketing, Communications, Management or equivalent professional experience.

• At least 3 years of experience in people management as a team leader.
• Proven success in selling complex products/services, experience in selling software solution is a plus.

Ideal Candidate

• Has excellent written and verbal communication skills in English for effective team management and client interactions.
• Actively listens and deeply understands customer needs, with the ability to translate that knowledge into effective sales and marketing strategies.
• Has the ability to inspire, guide, and lead a team towards achieving sales and marketing goals.
• Has the capacity to strategically formulate and execute long-term plans aligned with the company’s overall objectives.
• Focusses on achieving and exceeding sales targets and key performance indicators, to ensure measurable success.
• Is able to solve problems and make decisions inter- and intra-departments in autonomy.

About AARDEX Group

The World Health Organization has stated that, in developed countries, adherence to long-term therapies in the general population is only around 50%. A major shock is the finding that life-threatening diseases do not, ipso facto, enforce strict adherence. This fact has become more and more evident in many medical fields, some of which include organ transplantation, HIV-AIDS, and more recently in cancer chemotherapy.

AARDEX Group offers comprehensive tools to measure and implement medication adherence (or patient compliance) solutions across all the healthcare industry, in clinical trials, research settings, and professional healthcare systems.

Life at AARDEX Group

We invest in the personal and professional growth of every member of our team because we believe growth leads to both business impact and personal fulfilment. Our team is at the heart of everything that we do, and by taking a proactive approach to support, we have created an inclusive and caring culture that enables our people to thrive.

Want to help us shape the future of medication adherence management?

Send your resume along with a covering letter detailing why this is the job for you to job@aardexgroup.com