Our latest article in PMPS discusses how non-adherence to medication has been costing lives and money for decades but SmartPackaging solutions are now solving the age-old problem.

In 1920, The Lancet published a paper authored by T.C. Graves entitled ‘Commentary on a case of hystero-epilepsy with delayed puberty: Treated with testicular extract’. While the article was not the first to mention the placebo effect, it is recognised

Among the many forces that can influence clinical trials, arguably not enough attention is paid to status quo bias.   A common phenomenon, status quo bias can explain why any proposed departure from existing expectations or dominant practice can be