AARDEX leading position in the B2B medication adherence market

Back in 1981 Zanussi, the Italian manufacturer of home appliances, launched one of the most iconic marketing slogans ever – ‘The appliance of science’. Aiming to convey the message that Zanussi appliances were built with a high level of engineering

In the early stages of drug development, as the promise surrounding a new therapy builds, there is a palpable sense of the stakes being raised. And when encouraging findings lead to progress on the clinical trial pathway, those stakes are