In the early stages of drug development, as the promise surrounding a new therapy builds, there is a palpable sense of the stakes being raised. And when encouraging findings lead to progress on the clinical trial pathway, those stakes are
The ‘Don’t Miss a Moment’ campaign – another chapter in the story of medication adherence Years from now, in a future where healthcare is far more digitally embedded than it is today, the date of 27 March 2025 might well