How digital medication adherence monitoring increases the impact of innovative adherence research?

Back in 1981 Zanussi, the Italian manufacturer of home appliances, launched one of the most iconic marketing slogans ever – ‘The appliance of science’. Aiming to convey the message that Zanussi appliances were built with a high level of engineering

In the early stages of drug development, as the promise surrounding a new therapy builds, there is a palpable sense of the stakes being raised. And when encouraging findings lead to progress on the clinical trial pathway, those stakes are