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Author Archives: Media MK

In pursuit of better answers: WHO aims for higher quality clinical trial evidence with best-practice guidance

WHO cares​. It’s now time you did Why Change is Needed in Clinical Trials? The old adage tells us not to fix things that aren’t broken. Logic suggests, therefore, that whenever a fix is being applied, things aren’t working as … Read More

WHO Cares: A pro-adherence strategy means little without the drive for better data quality

Enhancing Adherence in Clinical Trials: A Strategic Imperative When a high-profile authority in the medical world, such as the World Health Organization (WHO), publishes guidelines on best practices in clinical trials, the industry takes note. Aiming for Reform and Improvement … Read More